Public Image Consultant

 

Freelancer and small business personal branding services

You never get a second chance to make a first impression.

 

Fifty-five percent of our overall perception of someone is based upon their appearance. Thirty eight percent of someones perception of you is based on how you sound. A tiny seven percent of someones perception of you is based on the meaning of what you say. Does this ring alarm bells in your mind? It should, because while you may not worry about your image, subconsciously people around you are making up their own mind about your ability to do your job, how much they should invest in you, how organised you are and some may even be wondering if you’re credible.

We all form these perceptions of other people in the first few seconds on meeting someone, and these days, most of our meeting in business is done online. Whether you’ve got a website, LinkedIn, Instagram or Youtube, you may not know it but you’ve already got a Personal Brand. Don’t let your image, online and in person, hold you back from gaining trust and credibility in your field. If you are a freelancer or small business owner looking for help with your professional image and brand, you can arrange a consultation below.

Alarna Hope in an Image Consultation

Do you need the help of an Image Consultant?

 
  • You offer a service or product and want to be considered an authority in your field.

  • You’re ready for some fresh eyes on your business and personal brand as a whole.

  • You’re considering updating or personal brand to attract more clients and sales.

  • You’re getting ready for new work headshots or publicity imagery and want to know what colours look good on you and suit your brand at the same time.

  • You’re ready to touch up your online presence.

  • You want your professional image to stand out from your competitors. You’re ready to show your true self.

How do Personal Branding Consultations Work?

Image consultation personal branding mockup

Prep & Book

After you purchase your consultation, you’ll receive your prep pack. This is a little homework you need to do to tell me about your professional goals, target market and service or product. I’ll then start assessing this for your Image Consultation.

Your Colour Palette personal branding consultation mockup

Have your Consultation

Join me for a coffee over zoom to discuss your business in more detail. I’ll share my findings from your prep, complete your colour analysis and guide you towards the next steps to level up your image.

Personal Branding Guide example

Get your Guides!

Following your Zoom session, I’ll email you your digital colour palette and personal branding guide. I’ll share with you my hit list for the top priority moves you can make to improve your personal branding.

Alarna Hope shopping in David Jones in Sydney City wearing white stylish blazer and leather handbag

Book Your Session:

When you're ready to take your personal brand to the next level, get in touch. Once we confirm our date for your Zoom consultation, I'll pass on your welcome pack for the session. This pack will get you started on defining your goals for the session and what you want to achieve as an authority in your industry. You'll submit a colour and image intake form and the rest, I'll take care of!

 

Virtual Image Consultation:

In a one-on-one personal branding consultation, we'll deep dive into your goals and I'll share with your valuable advice to help you enhance your image. We'll discuss your online presence, your ideal clients and even how to optimise your current website branding to ensure an authentic personal image. We'll discuss colour and how that can play into business headshots, but also how it can incorporate into your branding colours. Please note, your session will run for up to 2 hours.

 

Get Your Guides

After your consultation, I'll email you a copy of your personal branding notes, arranged into a beautiful and easy-to-read guide. You'll also receive a copy of your best colours so you can start wearing them straight away!

$550

Personal Branding Consultation

  • Tips To Improve Your Online Presence

  • Colour Analysis & Image Concepts

  • Personal Branding Guide

Shopping at David Jones in Sydney city
 

Need a work wardrobe too?

 

If you're about to re-brand or get new headshots, why not shop for clothing that enhances your professional image? We can add a work focused shopping session to your booking so you walk away feeling like the leader you are.

 

Branding Consultation & Shop - $1009

  • Personal Branding Consultation

  • Personal Style Consultation

  • Up to four hours of Personal Shopping

 

 “Your consultation helped me fine tune my brand messaging and approach my re-brand with a logical strategy. I will definitely be back to shop with you in summer.”

HEIDI, BONDI

FAQs

Can I book the Branding Consultation in person?

Yes, if you prefer to have your Branding Consultation, these can be held in Sydney CBD. Please note, these sessions, when held in person run for the same length of time and are only offered to clients willing to travel to Sydney CBD.

I'm getting my headshots done soon and I want to look my best, should I opt for the single consultation or the package with shopping?

If you haven't yet purchased any outfits for your headshot photos, we can shop for them together to ensure you're photo ready. If we book the package, you'll be wearing your best colours and be representing your brand in its best light.

I’m looking to get advice for my staff on how to present a professional image at work. Which package suits?

The packages above are best suited to self-employed individuals or professionals in the public space. If you need help as a company to advise your staff on professional dressing, or even refurbish the business dress code, visit our Company Image Consulting page.