I once worked in a shoe store and I would constantly get men and women coming in saying ‘I purchased these shoes x months ago, and they’re already falling apart.’ My inner effortless bitch wanted to say ‘WHAT HAVE YOU BEEN DOING TO YOUR FABULOUS QUALITY SHOES!’ but my customer service voice had to take the shoes, refund them and blow them kisses as they left. Ugh.

A phrase I never hear women or men say when purchasing shoes are ‘only skinny people can wear that’ or ‘you’ve got to be a model to wear shoes like those.’ As a Stylist, I’m hearing these phrases come out of private clients mouths regularly when referring to clothing, but never when referring to shoes.

Knowing how to wash your clothing isn’t as easy as it used to be, with new washing machines and a variety of solutions, fabrics and methods, it can really make you sweat. And because effortless bitches don’t sweat over anything other than a good sale, I’m here to show you the ropes.

It's the perfect time of year to kick your excuses in the backside, open up those wardrobe doors and have a clean out like you've never had before.

Pizza? Yes. Donuts? Yes. Carbonara? Yes.